Describe your background and industry experience, and explain how it will help you contribute to the SOCAN Board of Directors?
A music industry professional for more than six years, I have developed a cross-functional background that enables me to understand the Canadian and Québec music ecosystem in all its complexity. I began my career as an artist manager, a formative role that led me to work with both emerging and established artists, and to collaborate closely with key industry stakeholders. This hands-on experience gave me a practical understanding of the realities faced by creators and the challenges they navigate on a daily basis.
I then joined Bravo Musique as a music publisher, where I sharpened my understanding of copyright, publishing revenues, and royalty flows, while also building strong creative instincts and hands-on experience in sync. This role allowed me to closely observe the challenges faced by authors, composers, and publishers today, particularly in a context of rapid technological transformation and increasing pressure on revenues. I was thus able to see, in very concrete terms, the central role SOCAN plays and the importance of its continued evolution.
My background is also shaped by solid experience in operations and analysis gained prior to entering the music industry, which enables me to approach issues with rigour, strategic thinking, and a focus on optimization. As a former high-performance athlete, I also bring a culture of discipline, performance, and collaboration.
I wish to contribute to SOCAN’s Board of Directors by bringing a current, ground-level perspective focused on modern solutions. My objective is to strengthen the place of Québec and Canadian music, both locally and internationally, and to actively support the revitalization and long-term sustainability of our creative ecosystem.
In your opinion, what issues will be most important to SOCAN members over the next three years?
The most critical issue for SOCAN members will be the impact of artificial intelligence on creation and the value of copyright. The use of protected works to train AI systems—often without authorization or compensation—directly undermines the revenues of authors, composers, and publishers. SOCAN must take action with technology stakeholders and at the regulatory level to protect repertoires and ensure fair compensation.
The decline in synchronization revenues is another major issue. The use of Québec music in audiovisual productions is decreasing, in part due to insufficient budgets. It is crucial to collaborate with all cultural stakeholders to restore revenues and strengthen our industry.
Finally, for the public to continue engaging with our culture, we must raise our standards and create works capable of competing internationally. SOCAN must support its members with clear tools and strategic guidance in order to protect creators and enhance the value of Québec and Canadian music.